When It Comes to 7.85″ iPad, The Question Is “Why”  

The above is a nice piece by Federico Viticci of Macstories takes you through some of the physical and philosophical issues surrounding Apple releasing a smaller iPad.

But as far as I’m concerned, the question is actually very simple. Will it sell more iPads?.

 
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Did you know Apple pre-announced its iPad sales?

Just kidding. It does not. And yet! Several sites are using an analyst’s estimated split of iPad and iPad mini sales in 2013 to say that Apple is totally surprised that it could end up selling more of the lower-margin mini than it is the... Continue →